Japanese term for when people become indistinguishable copies of a trend — same style, same look, no individuality left.
量産型 (ryōsangata) is how Japanese internet culture names what happens when a style becomes so popular that individuality disappears into the template. The term literally means "mass-produced model" — borrowed from manufacturing and mecha anime — and it's used to describe people who all dress, talk, or present themselves in nearly identical ways.
The phrase emerged from Japanese online communities observing fashion and social media trends, particularly targeting styles that swept through young women's fashion in the 2010s: the same hair, the same makeup, the same poses in photos. It's not quite an insult, not quite neutral — it carries a mix of observation and gentle mockery, pointing out when someone has dissolved into a trend rather than standing apart from it.
What makes 量産型 culturally revealing is how it captures Japan's tension between conformity and self-expression. In a society where fitting in has deep social value, this phrase marks the line where fitting in becomes erasure — where following a trend stops being participation and becomes indistinguishability. It's the internet's way of asking: when everyone wants to be the same kind of different, what's left of you?