Trending Phrase
it's giving
its GIV-ing
TL;DR
A phrase used to describe the vibe, energy, or aesthetic something is projecting. Can be positive ("it's giving boss") or dismissive ("it's giving nothing"). Originated in Black and Latinx ballroom culture in the 1980s.
Timeline
~1980
🎬 OriginBallroom Culture Origins
The phrase emerges in the Black and Latinx ballroom scene in New York City. Performers use "it's giving face" and "it's giving body" to praise competitors' looks and presence during voguing competitions.
1990-2010
📢 CarrierDrag Culture Adoption
The phrase spreads through drag culture and LGBTQ+ communities, becoming common vocabulary in gay bars, drag shows, and underground ballroom events. Remains largely within these communities.
2018-2019
📢 CarrierEarly Social Media Spread
Black Twitter and stan Twitter begin using "it's giving" more frequently, particularly in fashion and celebrity commentary. The phrase starts appearing in memes and reaction tweets.
2020-2021
📢 CarrierTikTok Explosion
The phrase goes fully mainstream on TikTok as Gen Z creators adopt it for outfit checks, makeup tutorials, and reaction videos. "It's giving" becomes one of the most-used phrases on the platform.
2022-present
📢 CarrierMainstream Establishment
The phrase becomes established Gen Z vocabulary, used across all social platforms and in everyday conversation. Brands, influencers, and mainstream media regularly use "it's giving" in content and marketing.
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