nothing beats a jet2 holiday
Jet2's cheerful holiday ad became a TikTok meme overlaying the upbeat jingle on travel disasters, perfectly capturing the gap between vacation marketing and reality.
"This video is a commercial for Jet2 holidays. It features a family going through the steps of traveling and enjoying a vacation, starting at the airport, boarding the plane, and then enjoying the food, pools, beaches, and activities their vacation offers. Key Quote: "Nothing beats a Jet2 holiday." Tone: Upbeat"
"Nothing beats a Jet2 holiday" is the perfect collision of corporate cheerfulness and travel reality. The joke is watching someone's vacation disaster unfold while a relentlessly upbeat British airline jingle plays over itβlike adding a laugh track to your luggage getting lost. It's the gap between Instagram-perfect holiday ads and actual travel chaos that makes it brilliant.
The phrase started as a genuine 2024 TV commercial for British airline Jet2.com, complete with happy families and Jess Glynne's "Hold My Hand." But in November 2024, TikTok user alfred_m08 slapped the cheerful audio over a video of someone getting attacked by a camel. That video hit 17 million plays and 3.7 million likes, instantly turning corporate propaganda into ironic commentary.
It spread because everyone recognizes the lie. We've all been sold the fantasy vacation and lived the realityβdelayed flights, terrible weather, food poisoning, or worse. The meme gives us a way to laugh at the absurd optimism of travel marketing by contrasting it with actual disaster footage.
Now people overlay the audio on any travel mishap, turning every vacation fail into a dark comedy masterpiece.